DubLi Auction Site Finds Success, Gives Back to Those in Need
2007 American Idol winner and Phoenix native Jordan Sparks partnered with global auction and networking company, DubLi in an effort to leverage the young starlet’s celebrity power and the company’s online auction technology to raise money for charity. The company approached the rising star after they learned that one of her primary desires as a world famous singer is to give back to those who are suffering less fortunate conditions not only through her music, but in a financial way that offers immediate practical aid to those who are most able to use it.
Since its founding in 2003, the web commerce company has been lead by its founder and chairman Michael Hansen, a man whose vision is to revolutionize not only the internet auction world, but the way network marketing works. DubLi was established to allow other entrepreneurs from around the world to use the company’s platform and product inventory to earn them a living and help promote economic prosperity in countries where such possibilities might be limited. For Hansen, the partnership with Sparks came as expected, combining what he views as two different styles of economic powerhouses that focus not only on earning money, but on ensuring that they do what is within their means to better the world around them.
For the charity auction, Sparks chose to offer an autographed American Idol package that included a branded t-shirt, music CDs and a tour book. With over two thousand participants in the auction, the winning bidder paid what Sparks fan took to be a ’shockingly low’ $10.25 for the entire package. Utah resident Janette Moleff claimed the winning bid and along with the other bidders, $2,000 was raised and then the DubLi partners stepped in to raise that amount by an additional $3,000 which brought the total donation received by Sparks Charities to $5,000 that the charity used to replenish the shelves of a food bank in foreclosure ridden Phoenix where Sparks herself was born and raised.
The Business Associates and DubLi partners who make up the backbone of the DubLi international marketing efforts have taken inspiration from this event and are expected to further promote and strengthen additional efforts to raise money for charities in their local areas, an idea Hansen himself has championed during company meetings and events.
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